Sales and Office of the CRO


Executive Search for Revenue Leaders

Achieving top-line growth today demands visionary and disciplined Go To Market (GTM) leadership. This is one of the most active functional areas we have within the firm. These executives are more essential than ever, and demand is high.

The Role of the CRO

Chief Revenue Officers (CROs), Chief Commercial Officers (CCOs), and Presidents of GTM are typically responsible for driving all revenue. Think about an executive that provides leadership across the entire customer journey. Their functional remit can vary: BDRs, Sales teams, Business Development, Channels, SE’s, RevOps, Account Management, Customer Success, and Services. It may even include Demand Gen and Field Marketing for some companies. The scope of these roles continues to evolve; it often varies from company to company and can be talent dependent. Companies need leaders in these positions who can not only drive revenue but also cross-functional collaboration across the GTM teams; executives who can adapt quickly to market dynamics and lead through times of increasing complexity.

Sales Leadership or “Office of the CRO”

Many companies focus on hiring a targeted SVP/VP of Sales. This is an area where we have deep experience and a wide, locked-in network of talent.

Within the broad GTM remit of the “Office of the CRO”, SPMB has expertise across every functional area: from Worldwide Sales, Americas Sales, Rev Ops, SDRs, SE’s, Customer Success, Business Development (Channels, SI’s, Cloud, Strategic Partnerships), Services and Support.

And that’s across all B2B verticals and speciality areas. We are one of the most active firms you’ll find, and have an extensive network to introduce the right leaders for your unique needs. We apply a strategic lens to identify the best talent for each scenario, whether that’s a top-down enterprise sales leader or a specialist in PLG.

Maximize Your Sales Leadership with SPMB

Whether your organization is public, private, or in a high-growth phase, our GTM Practice is dedicated to helping CEOs, boards, and management teams achieve industry-leading growth by finding strategic leaders who can drive revenue and inspire great teams. We have decades of experience in recruiting top-tier GTM and Sales leaders. SPMB delivers diverse, high-caliber candidates with proven abilities to drive growth across industries and markets. Contact our GTM search team today to start the conversation.